Make it easy for your ideal clients to choose you as their coach
Let’s package your passion into a crystal clear and unique coaching offer, so your ideal clients instantly GET what you do and see YOU as a must-have.
The problem
You struggle to clearly articulate your unique value on your website and on social media – making it hard for you to attract the people you’d love to serve
You know you can make a difference for so many people – and probably know that you should be more specific.... But what if you exclude potential opportunities?
You offer coaching packages or a program, but have a difficulty explaining what sets you apart from other coaches and why people should choose you.
You want to attract clients organically without feeling "salesy”, and regularly post content on social media. But it doesn’t convert, despite likes and engagement.
The solution
I help you package your passion into a product-like offer with crystal clear messaging, so your ideal clients GET what you do and see YOU as a must-have
Step 1: Defining your product-like offer
I will guide you in transforming your coaching into a well-defined product specifically designed for the people you’re most passionate about serving. Together, we'll:
Identify the exact clients you'd love to help
Map out the missing link solution they desperately need
Pinpoint what makes you unique
Step 2: Packaging your product with high-converting messaging
This is where I put on my copywriting hat and write your copy for you. With my Google Docs in your hands, you get the exact structure and content for your website and social media profiles. No more vague and generic coaching lingo – just crystal clear MAGNETIC messaging that makes your ideal clients say “I NEED YOU!”
Don’t you want to get clients to say this, too?
You had three statements on your website followed by “is this you?”. When I read them I felt “this is so creepy, this really IS me!” I have never made such an expensive decision so fast.
– Anna Blixt, Gender Equality Expert
Although, I'm not someone who makes quick decisions on larger money investments. This one felt like a must-have rather than a nice-to-have. When it feels right, it feels right. I wasn't really on the hunt for a coach at this point.
– Shené Abdul, Workshop Facilitator
Something about your VIBE just spoke to me and during our discovery call you said all the words that I had told myself before that I wanted to hear so it felt like a perfect fit.
– Celina Borg, Co-Founder of Aweik
Hi, I’m Kina – and
I know your struggle
A year ago, I didn't know I was in fact sabotaging my coaching business. I talked about the big and fluffy transformation and used all the coaching lingo ( like "unleash your potential", “create the business and life you dream of, on your terms”).
Back then I thought I was being inspiring. But the truth is, I was being vague and generic.
I got a few clients, but not at all at the level I wanted. So I started learning and experimenting with A TON of different ways of getting more traction:
🤓 I funnel hacked dozens of online coaches and realized that the more of a big name and brand you are, the more you can "afford" to be vague and generic.
🤓 I started geeking out on product marketing and realized that we coaches have so much to gain from talking about our service as a product!
🤓 I started testing different takes on topics in masterclasses, to see what resonated the most and realized that the more specific I got, the more clients I got
And more.
Now, I've cracked the code to a solution that's as strategic as it is creative. I can’t wait to help you find your genius and make sure your ideal clients instantly get what you do, too.
How am I uniquely positioned to help YOU?
