Time to accelerate your coaching business with
Magnetic Messaging
You are a great coach who loves what you do. But selling that coaching, clearly explaining why people should choose YOU all the other gazillion coaches out there? That’s a different story.
So what if you knew exactly how to communicate your value in a way that feels authentic to you, and that makes your ideal client instantly GET what you do and see YOU as a must-have?
That’s what Magnetic Messaging is all about.
To stand out and be seen as a must-have by the people you are most passionate about helping, it’s not enough to sell “coaching”. Instead, you want to make your unique value crystal clear – up front.
How? By creating a specific solution that’s perfectly tailored for the exact people you’re here to help.
Why this works:
🔥 Coaching isn't a missing piece in someone’s life: Most people don’t walk around thinking “hm, I think I need some coaching” – because they’re often unaware they need it. So when you pinpoint their real issues and design your coaching to solve these specific problems, you help them see WHY they need YOU.
🔥 A clearly defined path builds trust: By offering a structured path that guides your clients step-by-step, you position yourself as a trustworthy authority in your niche. You become the guide they need which not only makes them feel secure but also strengthens your status as the expert who knows exactly how to navigate their challenges. (Yes, coaches can be experts — it's all about how you present and package your solution!)
🔥 Specificity makes you stand out: The more targeted and specific you get, the easier it is to explain how you are different from all other coaches out there. You can also differentiate yourself with a strong personal brand – think Tony Robbins – which takes a liiiiiittle longer to build…
Being able to clearly explain WHAT you do and WHY people should hire YOU puts you miles ahead of most coaches.
The problem?
It’s really hard to clearly articulate your unique value as a coach when you don’t KNOW who you’re targeting, what makes you different – or how to clearly explain it in a way that people GET.
You’re probably really tired of coming up with ideas for social media content (if you post at all) – only to walk away with likes and comments, wondering where your clients are.
You’re struggling to explain the TANGIBLE benefits of working with you – and end up using generic coaching lingo like “get unstuck”, “unleash your potential” and “reach your goals”.
And… maybe you’re starting to wonder if you even have what it takes to run a coaching business?
But as someone who was once in your shoes…
It doesn’t have to be this way!
The solution is
MAGNETIC MESSAGING
The program that gives you the EXACT steps, frameworks and templates to package your genius into a crystal clear and unique coaching offer – where your ideal clients are magnetically drawn to you because they instantly GET what you do and see YOU as a must-have.
Here are the signature elements that make MAGNETIC MESSAGING a game-changer for coaches like you
The exact questions to get the RIGHT (and critical!) insights from your ideal clients
Market research, especially interviews, is THE most important thing that many people do halfheartedly – or skip altogether. Big mistake! With my two-step interview process you go way deeper than the big pains and desires that most business coaches focus on, to find the EXACT moment in time where your ideal client needs you the most – so you can create and swoop in with your solution and save the day!
A framework for creating a MISSING LINK solution that your ideal clients REALLY need
I give you the exact framework to map your ideal clients’ specific struggles and frustrations to a tailor made solution that gives them exactly what they need. With a structured, step-by-step solution with clearly defined features, capabilities and benefits, you can finally show your ideal clients HOW you are the perfect fit for them!
The formula that translates your insights to must-have messaging
Translating your unique solution into compelling messaging is where many fail — don't let that be you! This last step is to ensure your main message reflects exactly what your ideal clients need to see YOU as a must-have. This isn’t just about good copy; it’s about making every word magnetic - tested and approved by your ideal client! (Yes, there is a step that is about testing your message on your actual ideal clients).
See, you don’t have to re-invent the wheel, I’ve got you! Everything I know is poured into this program.
The exact steps to make you MAGNETIC
Get to know your ideal client by
1.BECOMING AN EXPERT
Say goodbye to speaking to too many people at the same time – this is where you explore who your IDEAL CLIENT really is (someone who lights you up inside!), get to know them and dig deep to be able to connect with their exact desires and struggles. Why? So you can find that moment in time where they need you the most, create the perfect solution and swoop in and save the day! (No more “oh, that’s not for me!)
What you get:
Audio lesson & guidebook to navigate this phase (incl. essential marketing theory)
Self reflection exercise to understand who you’d LOVE to serve + ChatGPT prompts to analyze who you’d love to start exploring as your ideal client in your interviews
Template for social media posts to find interviewees
Guided video + template for exploration interviews to understand WHO your ideal client is
Guided video + templates for targeted interviews to nail your ideal client’s moment of struggle
Guided video + template to define your ideal client and build the case for why they need YOU
Solve their main struggle by
2. CREATING YOUR SOLUTION
Once you know who your ideal is and their moment of struggle, you’re guided through a detailed process to redesign your coaching program so it becomes a structured, step-by-step solution with clearly defined features, capabilities and tangible benefits. The result? A solution that is perceived as THE answer to their struggles (because it is!)
What you get:
Guided video: How to identify your unique features, capabilities and benefits (incl. examples)
Solution mapping template: A step-by-step template for creating a detailed solution that addresses identified client needs
Communicate your unique value by
3. NAILING YOUR
MAGNETIC MESSAGING
When you know who you’re serving, and have created a solution mirroring EXACTLY what they need, it’s time to wrap it up in messaging that speaks both to their minds and hearts. In this step you’re guided through the process of message testing (hint: it doesn’t matter if YOU think it sounds great, if the people you want to attract don’t get it…). When you are done, your ideal clients will not only immediately GET what you do but see YOU as a MUST-HAVE.
What you get:
Messaging guide: Powerful messaging with “show, don’t tell”
Guidebook + template for message testing
Website template to structure the messaging on your website
BONUS! How to create content depending on level of awareness
BONUS! How to write a social media tagline that catches people’s attention
This self-paced online program guides you step by step in identifying your ideal client, defining your missing-link solution and nailing your magnetic messaging. When you’re done the people you’d love to serve will not only GET what you do, but also see you as a MUST-HAVE!
What you get:
✓ 2,5 hours of video & audio teachings and guides walking you through the entire process from start to finish
✓ Essential marketing theory that every solopreneur coach should know
✓ All templates you need to decide WHO to serve, WHAT to offer and HOW to communicate magnetically
✓ The exact formula for showing your unique value on your website incl. copywriting suggestions
✓ How to adapt your messaging so different people GET you
✓ Communicate your MUST-HAVE value in a simple and way on social media
Total value: €2970
You pay only: €349
Imagine what it will feel like…
To go from…
Spending hours each week on social media promoting your coaching or sharing inspirational content – with very little to show for it
Having to use many words describing what you do in networking events – and still getting confused faces
Shaking your head wondering how others attract their clients to their coaching business
…to
Knowing exactly how to position yourself and your expertise (want to know a secret? Being an expert is a CHOICE!)
Having a crystal clear elevator pitch that has people go “I (or someone I know) need you!”
Walking around with a smile on your face, knowing you have the answer!
